Built for the lot
The be-back buys from whoever called
A car sales CRM is only worth having if it wins you the be-backs. Liteo puts every buyer on one board, with the unit they want, the trade-in, and the next call attached. You open it, you see who's due, and you start dialing.
The problem
3 ways a lot leaks buyers
The 'just looking' who bought somewhere else
They walked the lot on a Saturday, sat in the truck, and left as a maybe. 6 weeks later they bought the same truck across town, from a salesperson who called them twice. Nothing reminded you to make either call.
The pipeline that quit when Danny did
Every be-back, every trade appraisal, every 'waiting on the tax refund' lived in one salesperson's head and his personal phone. Then he took a job across town. Your pipeline went with him.
The callback where nobody knows the numbers
A buyer calls back ready to deal, and the salesperson who worked them is off today. Whoever answers doesn't know the trade allowance or the out-the-door figure that got floated. So the buyer tells their story again, and cools a little more each time.
01 · Pipeline
What a car sales CRM has to get right
Every buyer you're working sits on one board, in the stage they're actually in. New lead, contacted, test drive, negotiation, sold. You see the whole month at a glance.
Drag a deal forward when it moves. A deal that sits still shows its age on the card, a warning at 7 days, overdue at 14. The buyer you forgot stops being invisible.
- Stage totals show what's really close to sold
- Name the stages the way your floor talks
- One board for the lot, or one per salesperson
$34,500
$41,200
$62,700
$23,400
$34,500
$41,200
$62,700
$23,400
J. Whitfield
F-150, '22, crew cab
$46,800
02 · Follow-ups
The 45-day follow-up game, handled
The buyer who's just looking today buys in about 45 days, usually from whoever stayed in touch. So every deal carries a follow-up date. Set it as they leave the lot, and it comes back on the day, with the buyer and the unit attached.
Every morning, one email lists your due and overdue calls. Overdue turns red on the board. The be-back you'd have forgotten becomes Saturday's delivery.
03 · Buyers
Who they are, what they want, what they're trading
Open a buyer and the whole deal is there. Vehicle interest, budget, the trade they're driving, how they plan to pay. Custom fields hold whatever decides a deal on your lot.
Every call gets logged with an outcome, so the story survives a day off. When Elena Rivera calls back about the Camry, whoever answers knows the trade and the last number discussed.
04 · Website leads
The Sunday-evening truck shopper lands in Liteo
Put a short form on your site: name, phone, body style, what they're after. A submission creates the contact and tags it Web lead. Nothing sits in an inbox, and nothing waits for Monday.
Spam doesn't come along for the ride. A honeypot and rate limiting keep the junk out, so what lands is a real person shopping for a real car.
In Liteo
Waiting for the form…
01
Contact created · Marcus Webb
02
Tagged · Web lead
03
Type set · Lead
8:41pm · shopping after the kids are down.
In Liteo
Waiting for the form…
01
Contact created · Marcus Webb
02
Tagged · Web lead
03
Type set · Lead
8:41pm · shopping after the kids are down.
05 · Automations
Every web lead gets a same-day call
One rule does the handoff. When a contact is created from the website form, Liteo assigns an owner and creates a call task due the same day. The lead that came in over lunch gets called before close.
Rules only nudge your own team, never your buyers. No automated emails go out pretending to be you. The calls stay human, which in car sales is the point.
06 · On the lot
It works on your phone, out on the lot
Check the board from the showroom floor. Log the call while the test drive is still fresh. Move a deal to Sold before the plates are on.
It's the same app in your phone's browser, not a cut-down mobile version. Nothing to install, nothing missing.
Same app in the phone's browser.
Nothing cut down.
Same app in the phone's browser.
Nothing cut down.
Wrangler
S. Bautista
$41,200
F-150
J. Whitfield
$46,800
Civic
T. Nakamura
$15,900
Camry SE for the Riveras
E. Rivera
$23,400
Pricing that fitson a sticky note
Per user
$7
Billed $84 per user, once a year. Everything included.
Lifetime, from
$99
Per seat, one payment, forever. 200 seats total.
Trial
14days
Free. No credit card to start.
Before and after
The up sheet, before and after
It's the same buyers you're already working, somewhere the whole floor can see them.
Today
- ✕Be-backs live on sticky notes, up sheets, and in one salesperson's head
- ✕Follow-up happens when the floor is slow and someone feels like dialing
- ✕A salesperson leaves and their whole pipeline walks out with them
- ✕The buyer calls back and nobody knows the out-the-door number they heard
- ✕Web leads sit in an inbox until somebody remembers to check it
With Liteo
- Every buyer on one board with the unit, the trade, and the next call
- Follow-ups come back on their day, and one morning email lists who's due
- Deals belong to the lot, so anyone can pick one up mid-stream
- Every call and number is logged on the deal, ready for whoever answers
- A web lead becomes a contact, a tag, and a same-day call task
Where Liteo fits
A day on the lot
4 moments every lot lives. This is what Liteo writes down while they happen, so no deal depends on one salesperson's memory.
Daily email
1 overdue · 3 due today
The lot walk
8:12am
Deal moved
F-150 crew cab · Test drive
The test drive
11:20am
Buyer record
'14 Corolla trade · logged
The trade walk
2:45pm
Deal won
Silverado · $51,000 · Sold
The keys
5:30pmEverything else
Everything else in the box
One plan, $9 per user, unlimited records. All of this comes with it.
The customer record
Calls, notes, files, and relationships on one profile, with the history intact.
Products & services
One catalog with categories, SKUs, and prices that fills your quotes.
Installed base & sites
What you sold, where it runs, and which location it belongs to.
Email history
Logged conversations live on the contact, private until you share them.
Tasks
Linked to the deal or the customer, grouped into overdue, today, upcoming.
Daily reminder email
Your due and overdue work, in your inbox every morning, your timezone.
Reports
Outcomes, activity, and pipeline for admins. Weekly summaries are opt-in.
Quotes
Built from your price list, delivered as a clean PDF, tracked from sent to accepted.
Service reminders
Installed work comes back as the next visit's task, on time.
Automations
Event rules that read like sentences and never email your customers.
Lead capture forms
Your website form creates the contact, tagged and assigned.
Custom fields and tags
Track the details that price the job, then filter by any of them.
Global search
Cmd+K, type 3 letters, land on the right record.
CSV import and export
Your data comes in from a spreadsheet and can leave the same way.
Team
Admin and member roles, a Mine filter, safe handoffs when someone leaves.
Coming
Send email from Liteo
Gmail and Outlook sending, logged automatically.
Deal attention
One view of everything that's gone quiet.
Connect your AI
Claude or ChatGPT works your CRM through Liteo's MCP server.
Lifetime deal · 200 seats total
Pay once. Use Liteo forever.
Two hundred seats total. Every remaining seat is $99, once.
Flat price
$99
per seat, one time
Availability
46 sold · 154 remain
- Everything in monthly, forever
- Seats are transferable when your team changes
- All future updates included
- 14 day money back guarantee
Proof
Lots like yours run their month on Liteo
Every buyer leaves the lot with a follow-up date now. The morning email lists who's due, and last month 4 sales were be-backs we'd have forgotten.
Tony Alvarez
Owner · Alvarez Auto Sales
A buyer calls back and whoever answers sees the trade, the last number, and all 6 calls. Nobody tells their story twice anymore.
Renee Park
Sales manager · Park Motors
When our top guy left, his deals stayed on the board. We picked up 11 of them mid-stream and didn't lose one.
Marcus Ellison
Owner · Ellison Used Cars
Pricing
One price. Everything.
No tiers to compare, no feature held back to sell you the plan above. Pick how you want to pay and get the whole product either way.
Annual
Every feature included
Billed $84 per user, once a year.
- Everything in monthly
- $24 saved per user, per year
- 2 months, effectively free
Lifetime · 200 seats
Pay once
No renewal, ever. All future updates.
46 sold · 154 remain
- Everything, forever
- Seats transfer when your team changes
- 14 day money back
14 day money back guarantee.
In every plan
All of it, every plan
Monthly, annual, or lifetime, the product is identical. Nothing held back to sell you an upgrade.
Prices exclude VAT. 14 day trial on every plan, no card to start.
Questions
Fair questions, short answers
- Is this a DMS? Does it pull inventory or marketplace leads?
- No. A car dealership CRM usually means the module inside a DMS, with inventory, desking, credit apps, and marketplace feeds. Liteo has none of that and tracks the buyers instead: who wants what, who's due a call, who test drove and went quiet. Website form leads land in Liteo by themselves, and any other list imports as a CSV.
- Is there a free CRM for car dealerships?
- Liteo isn't free. It's $9 per user per month with everything included, and free for 14 days so you can work real buyers before deciding. Free CRMs usually cap contacts or hold features back. A contact cap is a bad fit for a business built on follow-up.
- How long does setup take?
- You can have real buyers on the board in a few minutes. There's no onboarding wizard to finish first. Rename the stages whenever the floor changes its mind.
- What does it cost to add my salespeople?
- $9 per user per month, or $7 per user when you pay annually. Everything's included on the one plan, so there's no tier to outgrow. Add a salesperson and they see the same board with their own follow-up list.
- We track buyers in a spreadsheet. Can we bring them over?
- Yes. Export it as a CSV and import it, and your contacts and businesses come across without retyping. Set a follow-up date on each live deal and the board takes over from there.
- Salespeople hate logging. Will they actually use it?
- Logging a call is a few taps, outcome included. The payoff is selfish: your own follow-up list every morning, sorted, with each buyer's story attached. And a deal doesn't stall because its salesperson took Tuesday off.
Built for the lot
For the lots that work the be-back list
Industries
The businesses next door
Put every buyer on the board today
Load the deals you're working, set a follow-up date on each, and tomorrow's email tells you who to call.
$9 per user · 14 days free · no credit card
Liteo
The deliberately simple CRM. $9 per user, everything included.
© 2026 Liteo