A CRM for travel agencies juggling 20 trips at once

  • Every trip on one board, in its true stage
  • Proposals from your saved services, tracked after send
  • A follow-up task the day the proposal goes out
  • Lead forms that file the Sunday-night inquiry

$9 per user · 14 days free · no credit card

Hands tracing a route across a world map with a pen and notebook

Pipeline [Mar]

$121,120 open

Inquiry → Booked

Built for travel advisors

72 hours decide where the honeymoon books

A CRM for travel agencies has one real deadline: the 72 hours before a hot inquiry books somewhere else. Liteo holds every trip in its true stage, with the traveler, the proposal, and the next follow-up attached. You open it, you see what's moving and what's stalled, and you get back to planning.

The problem

3 ways a full desk leaks bookings

01

The inquiry you answered on day 4

A honeymoon request landed Tuesday while you were deep in another client's itinerary. You replied Friday. They booked with the advisor who answered Tuesday night.

02

20 trips, and no idea who's waiting on you

One client is choosing between 2 resorts, another owes a deposit, a third wants a change you haven't priced. Every answer lives in a different email thread. None of them will remind you.

03

Last year's honeymooners never got the call

They loved the trip and they'd book the anniversary tomorrow if someone asked. Their dates, budget, and preferences sit in a closed file. The spring you meant to call them came and went.

01 · Pipeline

A CRM for travel agencies puts all 20 trips on one board

Every trip sits on one board, in the stage it's actually in. Inquiry, consult, proposal sent, deposit, booked. You see all of it without opening a single folder.

Drag a trip forward the moment it moves. A trip that sits still for 7 days shows its age. The quiet ones can't hide behind the busy ones.

  • Stage totals, so you know what's close to booking
  • Name the stages after how you actually sell
  • One pipeline for leisure, another for groups
Proposal sent

K. Osei

Loire Valley anniversary

$9,800

NBFollow up
Mar 9

02 · Proposals

The proposal goes out the day of the consult

Build the trip as line items from your saved services. Flights, resort nights, private transfers, excursions, travel protection. Set the counts and the totals do themselves, discounts included.

Sending it starts the quiet part. The sent proposal locks, so the number in their inbox stays the number on the trip. If the couple wants a snorkel day swapped in, you reprice and send version 2. When they say yes, the yes lands on the version they chose.

Quote Q-2087

Delgado & Kim

Subtotal$11,500
Tax 8%$920

Total

$12,420

Sent · good 14 days

03 · Travelers

One record that remembers the whole party

The traveler record holds what shapes the trip. Party size, travel window, budget, departure city, and the preferences you'd otherwise ask twice. Custom fields carry whatever your niche needs, from cabin class to dietary notes.

Spouses link to each other and group travelers link to their organizer, with each relationship labeled. When Rosa Delgado is due an anniversary call next June, the whole history is one search away.

RD

Rosa Delgado

Lead traveler

Delgado & Kim, Maui

HoneymoonWebsite

Details

Trip type
Honeymoon
Travel window
Jun 8 to 15
Party size
2
Budget
$11k to $13k
Departure city
Denver
Preferences
Ocean view, no red-eyes

Activity

  1. Wants to swap one excursion for a snorkel day. Reprice and resend.

    Today, 8:40am

  2. Moved to Proposal sent

    Mon, 4:12pm

  3. Sent proposal Q-2087

    Mon, 4:05pm

  4. Consult call after the intake form. 25 min.

    Fri, 11:30am

  5. Intake form received

    Thu

04 · Follow-ups

The follow-up comes back before the window closes

An inquiry is hot for about 72 hours. After that, the couple books with whoever answered first. Liteo groups tasks into overdue, today, and this week, so the reply that can't wait sits at the top.

Set a follow-up when the proposal goes out, while the details are still fresh. It comes back on the day, on the right trip. Overdue turns red, and a daily email lists what's due in your timezone.

Today
Follow up on the Maui proposal
OverdueDelgado & Kim
Intro call, Okafor family
2:00pmCosta Rica trip
Send the St. Anne's proposal
TodayAlaska group block

05 · Lead capture

The Sunday-night inquiry is in Liteo by breakfast

Put the Plan a trip form on your site. A submission creates the contact, tags it, and assigns it to an advisor. It never sits unnoticed in an inbox.

One rule finishes the job. When a contact arrives from the form, Liteo adds the Inquiry tag and creates a reply task due the same day. The 72-hour clock starts with the follow-up already on your list.

In Liteo, 9:12pm
01
Contact created · Leo Andrade
02
Tagged · Website
03
Type set · Lead

06 · Anywhere

It works on the phone at the gate

Check the board from a site inspection or the security line. Log the call before you board. Move a trip to Booked from the hotel lobby.

It's the same app in your phone's browser, with nothing removed. What you can do at the desk, you can do at the gate.

Trips

Alaska cruise group block

St. Anne's Alumni

$38,000

Maui honeymoon

Delgado & Kim

$12,420

Loire Valley anniversary

K. Osei

$9,800

Vantage Partners retreat

Vantage Partners

$52,000

Pricing that fitson a sticky note

Per user

$7

Billed $84 per user, once a year. Everything included.

Lifetime, from

$99

Per seat, one payment, forever. 200 seats total.

Trial

14days

Free. No credit card to start.

14 days free · no credit card

Before and after

The inquiry pile, before and after

It's the same trips you're already juggling, somewhere you can finally see them.

Today

  • Inquiries land in email, Instagram, and a voicemail you haven't played yet
  • Follow-ups happen when the client emails you first
  • A traveler's dates, budget, and seat preference get asked again every trip
  • The group's details are spread across 12 reply-all threads
  • Past clients only come back when they think of you first

With Liteo

  • Every inquiry ends up in one stage, on one board, tagged with where it came from
  • The follow-up comes back as a task on the day you set it
  • The traveler record keeps party, window, budget, and preferences from trip one
  • One deal per group, with every traveler linked to the organizer
  • A follow-up date next spring puts the anniversary trip on your board

Where Liteo fits

A day, end to end

4 moments every agency lives. This is what Liteo writes down while they happen, so nothing waits on your memory at 6pm.

A road map spread on a desk with coffee and guidebooks

Daily email

1 overdue · 3 due today

First look

7:15am
Two people talking through options at an office desk

Traveler record

Consult logged · 25 min

The consult

11:30am
A laptop, passport, and map laid out while a trip is priced

Quote Q-2087

Sent · follow-up set Mar 3

The proposal

4:05pm
Travelers passing under an airport departures board

Dashboard

Departures · 2 this week

The departure

6:10pm

Everything else

Everything else in the box

One plan, $9 per user, unlimited records. All of this comes with it.

The customer record

Calls, notes, files, and relationships on one profile, with the history intact.

Products & services

One catalog with categories, SKUs, and prices that fills your quotes.

Installed base & sites

What you sold, where it runs, and which location it belongs to.

Email history

Logged conversations live on the contact, private until you share them.

Tasks

Linked to the deal or the customer, grouped into overdue, today, upcoming.

Daily reminder email

Your due and overdue work, in your inbox every morning, your timezone.

Reports

Outcomes, activity, and pipeline for admins. Weekly summaries are opt-in.

Quotes

Built from your price list, delivered as a clean PDF, tracked from sent to accepted.

Service reminders

Installed work comes back as the next visit's task, on time.

Automations

Event rules that read like sentences and never email your customers.

Lead capture forms

Your website form creates the contact, tagged and assigned.

Custom fields and tags

Track the details that price the job, then filter by any of them.

Global search

Cmd+K, type 3 letters, land on the right record.

CSV import and export

Your data comes in from a spreadsheet and can leave the same way.

Team

Admin and member roles, a Mine filter, safe handoffs when someone leaves.

Coming

Coming

Send email from Liteo

Gmail and Outlook sending, logged automatically.

Coming

Deal attention

One view of everything that's gone quiet.

Coming

Connect your AI

Claude or ChatGPT works your CRM through Liteo's MCP server.

Lifetime deal · 200 seats total

Pay once. Use Liteo forever.

Two hundred seats total. Every remaining seat is $99, once.

Flat price

$99

per seat, one time

Availability

46 sold · 154 remain

  • Everything in monthly, forever
  • Seats are transferable when your team changes
  • All future updates included
  • 14 day money back guarantee

Proof

Agencies like yours run their year on Liteo

A young advisor in glasses at his studio desk
The Sunday-night inquiry has a reply task by breakfast. We answer inside a day now, and the board shows it in bookings.

Nolan Brechtel

Advisor · Brechtel Travel Co.

An agency owner seated at a table in his office
I kept 9 years of past travelers in a spreadsheet. The CSV came over in an afternoon, and now the anniversary call is a task with a date on it.

Amir Suleiman

Owner · Meridian Voyages

A woman with a pencil thinking through a file at her desk
The board finally matches reality. A trip moves when it moves, and 20 open files stopped feeling like 40.

Carmen Ibarra

Owner · Ibarra Travel Design

Pricing

One price. Everything.

No tiers to compare, no feature held back to sell you the plan above. Pick how you want to pay and get the whole product either way.

Save 22%

Annual

Every feature included

$7per user / month

Billed $84 per user, once a year.

  • Everything in monthly
  • $24 saved per user, per year
  • 2 months, effectively free

Lifetime · 200 seats

Pay once

$99one time, per seat

No renewal, ever. All future updates.

46 sold · 154 remain

  • Everything, forever
  • Seats transfer when your team changes
  • 14 day money back
Get lifetime seats

14 day money back guarantee.

In every plan

All of it, every plan

Monthly, annual, or lifetime, the product is identical. Nothing held back to sell you an upgrade.

Contacts and businesses
Deals and pipelines
Product and service catalog
Quotes, sent and tracked
Service reminders
Lead forms
Automations
CSV export, any time

Prices exclude VAT. 14 day trial on every plan, no card to start.

Questions

Fair questions, short answers

Is this a booking engine or an itinerary builder?
No. There's no GDS, no live pricing, and no itinerary builder, and Liteo never issues a ticket. It tracks the client side: who's dreaming, who's deciding, whose proposal needs a nudge, and who traveled last year and deserves a call. Your booking tools keep their job.
Is there a free CRM for travel agencies?
Liteo isn't free. It's $9 per user per month with everything included, and free for 14 days so you can load real trips before deciding. Free CRMs usually cap your contacts or hold features back, and a client list built over years will find the cap.
How long does setup take?
Your first trip can be on the board in a few minutes. There's no onboarding project and nothing to configure before you start. Rename the stages whenever your process changes.
What does it cost to add a second advisor?
$9 a month, or $7 on annual billing. They see the same board, the same traveler records, and the same proposals. You decide what each person can change.
I keep my client list in spreadsheets. Can I bring it over?
Import it as a CSV. Contacts and businesses come across without retyping, and the past-traveler list is the first thing worth loading. If you ever leave, export works the same way. Your data is never held hostage.
How does it handle a group trip with 12 travelers?
One deal for the trip, with the organizer as the main contact. Every traveler links to the group with a labeled relationship, so you know who organizes and who's still deciding. Notes, calls, and the proposal stay on the trip instead of scattering across 12 threads.
Two advisors working through notes at a window table

Built for the trade

For the agencies that answer on Sunday night

A split-flap departures and arrivals board in an airport hall

Answer the next inquiry first

Load your open trips, set the follow-ups, and know who's waiting on you before tonight.

$9 per user · 14 days free · no credit card

Liteo

The deliberately simple CRM. $9 per user, everything included.

© 2026 Liteo