Built for design studios
3 builders send half your year
A CRM for interior designers is only worth having if it gets the proposal out sooner and keeps the referrals coming. Liteo runs every inquiry through one board, with the client, the budget, the proposal, and the referral behind it attached. You see what's live, what's waiting on you, and who sent it.
The problem
3 ways a studio leaks projects
The proposal you sent 2 weeks after the consultation
The consultation went beautifully. Then install week ate your evenings, and the write-up slipped to day 12. By then they'd met 2 other designers and gone quiet.
The builder who sends you 3 projects a year, written nowhere
Half your work comes from the same few people, and that map lives in your head. Thank-yous go out when you happen to remember. The year a builder quietly stops referring, you find out in your revenue.
The inquiry that landed mid-install
A full-home inquiry arrived while you were styling shelves on install day. You saw it, meant to reply, and found it again 9 days later under the supplier emails. Nobody follows up on what they can't see.
01 · Pipeline
A CRM for interior designers shows the whole season at once
Every prospective project sits on one board, in the stage it's actually in. Inquiry, consultation, proposal sent, negotiation, signed. You see the whole season without opening a single thread.
Drag a project forward when it moves. When one sits still, it shows: a warning at 7 days, overdue at 14. Quiet gets a color before it gets expensive.
- Stage totals so you know what the season is really worth
- Name the stages after how your studio actually sells
- Separate boards for design work and furnishings-only, if that's how you run
$9,500
$62,000
$156,800
$84,000
$9,500
$62,000
$156,800
$84,000
Bianchi Residence
Lakeside design and furnishings
$118,800
02 · Proposals
The proposal goes out while the consultation is still fresh
Build the proposal from your saved services. Concept and mood direction, design development by room, furnishings selection, procurement as its own line, install and styling day. Set the rooms and the quantities, and the totals do themselves.
Sent proposals become fixed versions with a client-safe PDF. The no-brass revision goes out as version 2, and the fee history stays on the project. If the 30 days run out quietly, the proposal shows expired on its own.
Quote Q-2107
Bianchi Residence
31 Lakeside Dr
Quote Q-2107
Bianchi Residence
31 Lakeside Dr
Quote Q-2107
Bianchi Residence
Total
$118,800
03 · Referrals
The referral web, finally written down
Your studio runs on referrals, and the web that feeds it lives in your head. Liteo puts it on the record as labeled relationships. The builder who sent the project, the architect on it, the realtor who keeps recommending you, each linked and named.
The rest of the record holds what shapes the work. Budget, rooms, home stage, style notes, and who referred it, in custom fields you define. When Calder Build Co sends their 3rd project this year, that's a fact on a record, not studio folklore.
04 · Follow-ups
The follow-up comes back on its own
Set the follow-up the moment the proposal goes out. It comes back on the day, on the right project, with the fee attached. Overdue turns red and rises to the top, where the Georgian townhouse proposal is sitting now.
Or hand it to a rule. When a deal moves to Proposal sent, Liteo sets the follow-up date and creates a call task due in 4 days. A daily email lists what's due each morning, in your timezone. The quiet week after a proposal stops being quiet.
05 · Inquiries
The inquiry form skips the inbox
Someone finds your portfolio just before midnight and sends the Start a project form. Liteo creates the contact, tags it Website, and assigns an owner. By morning it's a lead waiting in Liteo, not a message in a pile.
The form asks what you'd ask. Scope, timeline, and a few lines about the home. Honeypot and rate limiting keep the spam out, so what lands is real.
In Liteo
Waiting for the form…
01
Contact created · Camille Fortier
02
Tagged · Website
03
Type set · Lead
11:52pm · filed while you slept.
In Liteo
Waiting for the form…
01
Contact created · Camille Fortier
02
Tagged · Website
03
Type set · Lead
11:52pm · filed while you slept.
06 · On site
It comes along on install day
Check the board from the fabric showroom. Log the call from the car after a walkthrough. Move a project to Signed standing in the kitchen you just styled.
It's the same app in the phone's browser, not a cut-down mobile version. What you have at the studio, you have at the install.
Same app in the phone's browser.
Nothing cut down.
Same app in the phone's browser.
Nothing cut down.
Hillcrest new build
Osei Residence
$62,000
Georgian townhouse
L. Ferreira
$38,000
Lakeside design and furnishings
Bianchi Residence
$118,800
Penthouse furnishings only
D. Nakamura
$84,000
Pricing that fitson a sticky note
Per user
$7
Billed $84 per user, once a year. Everything included.
Lifetime, from
$99
Per seat, one payment, forever. 200 seats total.
Trial
14days
Free. No credit card to start.
Before and after
The inquiry pile, before and after
It's the same projects and the same builders, just somewhere you can finally see them.
Today
- ✕Inquiries arrive by DM, email, and a text from a past client, and wait in all 3
- ✕The proposal goes out whenever install week finally lets you breathe
- ✕Who referred whom lives in your head and nowhere else
- ✕Follow-ups happen when the client emails you first
- ✕Budget, rooms, and style notes are scattered across 3 notebooks
With Liteo
- Every inquiry lands in one Inquiry column, tagged with where it came from
- Proposals build from saved services and go out while the consultation is fresh
- Builders, architects, and realtors sit on every record as labeled relationships
- Follow-up dates come back on the right day, and overdue turns red
- Custom fields keep budget, rooms, and style notes on the project
Where Liteo fits
A day, end to end
4 moments every studio lives. This is what Liteo writes down while they happen, so nothing rides on memory after install day.
Daily email
1 overdue · 3 due today
The morning review
8:12am
Deal note
Osei new build · $62,000
The consultation
10:30am
Board move
Castellanos · Signed · $16,800
The install
1:40pm
Proposal Q-2107
Sent · follow-up Mar 9
The proposal goes out
6:40pmEverything else
Everything else in the box
One plan, $9 per user, unlimited records. All of this comes with it.
The customer record
Calls, notes, files, and relationships on one profile, with the history intact.
Products & services
One catalog with categories, SKUs, and prices that fills your quotes.
Installed base & sites
What you sold, where it runs, and which location it belongs to.
Email history
Logged conversations live on the contact, private until you share them.
Tasks
Linked to the deal or the customer, grouped into overdue, today, upcoming.
Daily reminder email
Your due and overdue work, in your inbox every morning, your timezone.
Reports
Outcomes, activity, and pipeline for admins. Weekly summaries are opt-in.
Quotes
Built from your price list, delivered as a clean PDF, tracked from sent to accepted.
Service reminders
Installed work comes back as the next visit's task, on time.
Automations
Event rules that read like sentences and never email your customers.
Lead capture forms
Your website form creates the contact, tagged and assigned.
Custom fields and tags
Track the details that price the job, then filter by any of them.
Global search
Cmd+K, type 3 letters, land on the right record.
CSV import and export
Your data comes in from a spreadsheet and can leave the same way.
Team
Admin and member roles, a Mine filter, safe handoffs when someone leaves.
Coming
Send email from Liteo
Gmail and Outlook sending, logged automatically.
Deal attention
One view of everything that's gone quiet.
Connect your AI
Claude or ChatGPT works your CRM through Liteo's MCP server.
Lifetime deal · 200 seats total
Pay once. Use Liteo forever.
Two hundred seats total. Every remaining seat is $99, once.
Flat price
$99
per seat, one time
Availability
46 sold · 154 remain
- Everything in monthly, forever
- Seats are transferable when your team changes
- All future updates included
- 14 day money back guarantee
Proof
Studios like yours run their season on Liteo
The proposal goes out the day after the consultation now. 3 of the last 4 turned into signed projects.
Nadia Kerr
Principal · Nadia Kerr Interiors
Every builder who sends us work has a record now. When Calder sent their 3rd project this year, I saw it on a screen instead of trying to remember.
Alexis Romero
Founder · Romero Studio
The follow-up task shows up 4 days after every proposal. That used to be the part I dropped mid-install.
Daniel Weiss
Studio director · Weiss Interior Works
Pricing
One price. Everything.
No tiers to compare, no feature held back to sell you the plan above. Pick how you want to pay and get the whole product either way.
Annual
Every feature included
Billed $84 per user, once a year.
- Everything in monthly
- $24 saved per user, per year
- 2 months, effectively free
Lifetime · 200 seats
Pay once
No renewal, ever. All future updates.
46 sold · 154 remain
- Everything, forever
- Seats transfer when your team changes
- 14 day money back
14 day money back guarantee.
In every plan
All of it, every plan
Monthly, annual, or lifetime, the product is identical. Nothing held back to sell you an upgrade.
Prices exclude VAT. 14 day trial on every plan, no card to start.
Questions
Fair questions, short answers
- Is this design or procurement software?
- No. There are no mood boards, no FF&E schedules, and no purchase orders here. Liteo handles the client side: inquiries, proposals, follow-ups, and the referral web that fills next season. Your design and procurement tools keep their jobs.
- Most of my work comes from 2 builders and a realtor. Why do I need this?
- Because that's a concentration worth managing on purpose. Their referrals, their projects, and your thank-yous all live on their record, and follow-ups keep the relationship warm between projects. When a new builder turns up, you'll see whether they actually send work.
- Is there a free interior design CRM?
- Liteo isn't free. It's $9 per user per month with everything included, and free for 14 days so you can load real projects before deciding. Free CRMs usually cap your contacts or hold a feature back, and you find out which one mid-project.
- How long does setup take?
- Your first project can be on the board in a few minutes. There's no onboarding wizard to get through. Rename the stages to match how your studio sells whenever you like.
- Can my studio assistant work in it too?
- Yes. Add them for $9 a month and they see the same board, the same clients, and the same tasks. You decide what each person can change.
- My client list lives in a spreadsheet. Can I bring it over?
- Import it. Liteo takes a CSV for contacts and businesses, so past clients, builders, and showroom contacts come across without retyping. Your referral web starts with its history already in place.
Built for the studio
For the studios that answer inquiries at midnight
Industries
The referrers next door
Put this season on one board
Load your open inquiries, link the builder who sent each one, and see the whole season before dinner.
$9 per user · 14 days free · no credit card
Liteo
The deliberately simple CRM. $9 per user, everything included.
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