For founders who sell
The next 6 months hang on 5 open deals
A CRM for startups has to work during the weeks you ship, not just the weeks you sell. Liteo keeps every deal on one board with the contact, the trial, and the next step attached. You check it between deploys, see what moved, and get back to the roadmap.
The problem
3 ways a shipping week leaks deals
The follow-up you owed Tuesday's prospect
You demoed at 10, shipped at 12, and answered support at 3. Somewhere in there, the follow-up you promised evaporated. They signed with whoever replied first.
The spreadsheet stopped being true at 30 deals
It worked at 10 deals. At 30, half the rows are stale, nobody logs calls, and you can't say what changed since Friday. You find out a trial ended when the champion stops replying.
The big CRM you abandoned on day 2
You signed up for the platform everyone recommends. 2 evenings went to required fields, lead scoring, and permission sets, and your deals still weren't in it. It assumes a RevOps team you haven't hired.
01 · Pipeline
What a CRM for startups has to get right
Every open deal sits on one board, in the stage it's actually in. New lead, demo, trial, proposal sent, won. You see the whole pipeline without opening a single record.
Drag a deal forward when it moves. Stage totals update as you go, so you know what's real before standup, no report required.
- Stage totals show what's genuinely close
- Name stages after how you actually sell
- Deals that sit still too long flag themselves
$7,200
$84,000
$40,800
$58,000
$7,200
$84,000
$40,800
$58,000
Coastline Logistics
20-seat rollout
$24,000
02 · Follow-ups
Demo at 10, ship at 12, follow-up intact
Set the follow-up when you send the proposal, while the plan is still in your head. It comes back on the day, on the right deal. Overdue turns red.
Tasks sort into overdue, today, and this week. Each morning an email lists what's due, in your timezone. You can lose a Tuesday to a production fire and still see what Tuesday owed.
03 · Lead capture
A demo request becomes a lead while you sleep
Someone clicks Book a demo at 1am. Liteo creates the contact, tags it Demo request, and files it as a lead. By morning it's waiting in Liteo, not buried in an inbox.
The form asks only what you need. Name, work email, company, team size, and what they're hoping to solve. Honeypot and rate limiting keep the junk out.
In Liteo
Waiting for the form…
01
Contact created · Noor Haddad
02
Tagged · Demo request
03
Type set · Lead
1:12am · filed as a lead before anyone woke up.
In Liteo
Waiting for the form…
01
Contact created · Noor Haddad
02
Tagged · Demo request
03
Type set · Lead
1:12am · filed as a lead before anyone woke up.
04 · Automations
Speed to lead holds through launch week
One rule covers the first touch. A contact created from the Book a demo form gets an owner assigned and a reply task due the same day. Nobody has to notice the lead for the lead to be handled.
Automations run on events, like a record being created or a deal changing stage. They only ever email you and your teammates, never your customers. Set the rule once and it holds while you're heads-down.
05 · Monday view
Monday morning fits on one screen
The dashboard opens on the numbers you'd ask for anyway. $190,000 open across 5 deals, 1 follow-up overdue, 2 trials live. No report to build, nothing to configure.
What's stuck shows itself. A deal that hasn't moved in 7 days gets a warning color on the board. At 14 days it reads overdue. The quiet deals can't hide behind the loud ones.
06 · Anywhere
It works on the phone between meetings
Check the board from the hallway after the pitch. Log the call before the details fade. Move a deal to Won from the airport gate.
It's the same app in the phone's browser, with nothing missing. What you can do at your desk, you can do in the back of a cab.
Same app in the phone's browser.
Nothing cut down.
Same app in the phone's browser.
Nothing cut down.
Pilot
Meridian Health
$84,000
20-seat rollout
Coastline Logistics
$24,000
12 seats
Bright & Weaver
$16,800
Plant ops rollout
Northwind Manufacturing
$58,000
Pricing that fitson a sticky note
Per user
$7
Billed $84 per user, once a year. Everything included.
Lifetime, from
$99
Per seat, one payment, forever. 200 seats total.
Trial
14days
Free. No credit card to start.
Before and after
Founder-led sales, before and after
It's the same motion you're running now, with the pipeline out of your head and somewhere your team can see it.
Today
- ✕Deals live in a spreadsheet, a chat thread, and the founder's head
- ✕Follow-ups happen when the prospect nudges you first
- ✕A demo request sits 3 days because it arrived mid-launch
- ✕Nobody can say which trials end this week
- ✕Handing sales to your first hire means a week of oral history
With Liteo
- Every deal on one board with a stage, an owner, and a next step
- The follow-up comes back as a task on the day you set it
- A form submission becomes a tagged lead with a same-day reply task
- Every trial's end date sits on the deal where anyone can see it
- Your first hire reads the full history on each deal and starts selling
Where Liteo fits
A founder's day, end to end
4 moments every founder who sells lives. This is what Liteo writes down while they happen, so the pipeline survives the deploys in between.
Daily email
1 overdue · 3 due today
Before standup
8:40am
Meridian Health
Moved to Demo · $84,000
The demo
10:00am
Automation
Owner assigned · reply due today
The deploy
2:15pm
Book a demo form
Noor Haddad · tagged Demo request
The overnight lead
11:48pmEverything else
Everything else in the box
One plan, $9 per user, unlimited records. All of this comes with it.
The customer record
Calls, notes, files, and relationships on one profile, with the history intact.
Products & services
One catalog with categories, SKUs, and prices that fills your quotes.
Installed base & sites
What you sold, where it runs, and which location it belongs to.
Email history
Logged conversations live on the contact, private until you share them.
Tasks
Linked to the deal or the customer, grouped into overdue, today, upcoming.
Daily reminder email
Your due and overdue work, in your inbox every morning, your timezone.
Reports
Outcomes, activity, and pipeline for admins. Weekly summaries are opt-in.
Quotes
Built from your price list, delivered as a clean PDF, tracked from sent to accepted.
Service reminders
Installed work comes back as the next visit's task, on time.
Automations
Event rules that read like sentences and never email your customers.
Lead capture forms
Your website form creates the contact, tagged and assigned.
Custom fields and tags
Track the details that price the job, then filter by any of them.
Global search
Cmd+K, type 3 letters, land on the right record.
CSV import and export
Your data comes in from a spreadsheet and can leave the same way.
Team
Admin and member roles, a Mine filter, safe handoffs when someone leaves.
Coming
Send email from Liteo
Gmail and Outlook sending, logged automatically.
Deal attention
One view of everything that's gone quiet.
Connect your AI
Claude or ChatGPT works your CRM through Liteo's MCP server.
Lifetime deal · 200 seats total
Pay once. Use Liteo forever.
Two hundred seats total. Every remaining seat is $99, once.
Flat price
$99
per seat, one time
Availability
46 sold · 154 remain
- Everything in monthly, forever
- Seats are transferable when your team changes
- All future updates included
- 14 day money back guarantee
Proof
Founders like you run their pipeline on Liteo
We moved 30 deals out of the spreadsheet with 1 CSV import. First Monday in months I could say what changed since Friday.
Elena Marsh
Co-founder · Fieldnote Labs
A demo request landed at 1am during launch week. By standup it was a tagged lead with a reply task on my list. We answered before their second vendor did.
Tomás Rivera
Founder · Parcelframe
Our first sales hire read the board on day 1 and started selling. Every deal had its history and next step already on the card.
Grace Osei
Head of sales · Klarion
Pricing
One price. Everything.
No tiers to compare, no feature held back to sell you the plan above. Pick how you want to pay and get the whole product either way.
Annual
Every feature included
Billed $84 per user, once a year.
- Everything in monthly
- $24 saved per user, per year
- 2 months, effectively free
Lifetime · 200 seats
Pay once
No renewal, ever. All future updates.
46 sold · 154 remain
- Everything, forever
- Seats transfer when your team changes
- 14 day money back
14 day money back guarantee.
In every plan
All of it, every plan
Monthly, annual, or lifetime, the product is identical. Nothing held back to sell you an upgrade.
Prices exclude VAT. 14 day trial on every plan, no card to start.
Questions
Fair questions, short answers
- Will we outgrow Liteo?
- Maybe, and that's fine. Liteo is built for 1 to 10 people running founder-led sales. When you have a RevOps hire, territory plans, and forecasting reviews, you'll want heavier machinery, and your data exports to CSV in one click. Until then you get everything for $9 a person instead of paying enterprise prices to grow into.
- We track deals in a spreadsheet. Why switch?
- The spreadsheet worked until it didn't. No follow-up dates, no history, no way to tell what changed since Friday. Import it as a CSV and it's a board with stages, owners, and reminders in about 10 minutes.
- Is there a free CRM for startups?
- Liteo isn't free. It's $9 per user per month with everything included, and free for 14 days so you can load real deals before deciding. Free tiers usually cap contacts or hold features back, and you find out which one mid-quarter.
- How long does setup take?
- About 2 minutes to a working board. Name your stages, import the spreadsheet or add deals by hand, and you're tracking. There's no setup wizard and no required configuration.
- What does it cost as the team grows?
- $9 per user per month, or $7 per user billed annually. Everything is included on every seat, so your first sales hire gets exactly what you have, at the same price. Per-user plans elsewhere climb past $29 before the features you want show up.
- Can we bring in contacts from the tools we use now?
- Yes. Export a CSV from your current tool and import it into Liteo. Contacts and businesses come across without retyping, and CSV export works the other way too if you ever leave.
Built for founders who sell
For the founders who demo between deploys
Industries
The teams next door
Set up your board before the next deploy
Import the spreadsheet, name your 5 stages, and reply to the demo request that came in overnight.
$9 per user · 14 days free · no credit card
Liteo
The deliberately simple CRM. $9 per user, everything included.
© 2026 Liteo