Connect Meta Lead Ads

The Meta Lead Ads integration brings new Facebook and Instagram Instant Form submissions into Liteo as lead contacts. A workspace admin connects Meta, chooses the forms, and decides how their answers should be stored.

During Meta review, access is limited to approved test accounts. Contact karl@liteo.io if the connection isn't available to you.

Before you connect

You need:

• admin access to the Liteo workspace;
• access to the Facebook Page that owns the Instant Form;
• permission in Meta to retrieve leads for that Page;
• at least one active Instant Form.

If Meta’s Lead Access Manager is enabled for the business, make sure your user and the Liteo app are allowed to access leads.

Connect the account

1. In Liteo, open Settings, then choose Meta leads.
2. Choose Connect Meta.
3. Sign in to Meta and approve the requested Page and lead permissions.
4. Return to Liteo and choose the Page you want to use.
5. Select each active form that should create contacts.

Liteo checks the selected forms with Meta when you save. A form is not active in Liteo until its setup is complete.

Choose an owner

Choose the default owner for new contacts from all selected forms. If that member leaves, Liteo follows the workspace handoff rules.

Decide what is visible

Liteo always keeps the Meta lead, Page, and form identifiers internally so delivery can be checked and repeated events do not create duplicates. You choose whether Page, form, campaign, ad-set, and ad details should also appear in visible contact custom fields.

No attribution custom field is created unless you select it. This keeps ordinary contact records focused on the information your team actually uses.

Map the form

Map every question before activating the form. Continue with Map Meta form answers.